How Do You Build a Successful Digital Media Brand?
How do you build and grow a successful digital media outlet in a challenging, constantly changing environment?
In this episode of the “Digitalk” podcast, host Vladimir Kovač speaks with Jasmina Koprivica, who shares insights on the key steps to building and scaling digital media, the importance of a clear digital strategy, and practical ways to monetize content.
They also discuss how to rebuild public trust in the media, the everyday challenges we face today, as well as the complexities of leading digital teams and newsrooms.
How is a digital strategy created?
“A media outlet’s strategy is reflected in strong communication with readers and audiences. People are constantly seeking information, and it’s up to the media to respond to that call in the right way. A good strategy means knowing your readers, producing high-quality content, and enabling sponsors to advertise on a medium with a carefully targeted audience,” Koprivica explained.
The podcast covers topics such as monetization of digital media, challenges in managing online teams, the use of AI in newsrooms and marketing, and the decline in trust in the media.
You can watch the full episode on the “Digitalk” YouTube channel.