Turning data into insight. Setting up analytics tools (GA4, SmartOcto, Gemius…) and helping teams use metrics to improve performance.
We turn data into decisions. I set up or refine GA4, Smartocto, Gemius.. and build dashboards aligned with your goals. We standardize events, naming, and reporting cadence so everyone reads the same truth. Editorial and commercial teams get practical frameworks for testing headlines, formats, and funnels. The result is an analytics habit that consistently improves performance.
Optimized Euronews Serbia’s digital strategy, increasing website traffic by 35% and enhancing audience engagement through data-driven social media campaigns.
