Guiding newsrooms and media organizations through digital change from workflow redesign to content and monetization strategies.
I guide newsrooms through change, from workflow redesign to product and revenue strategy. Together we map roles, responsibilities, and editorial rhythms that reduce friction and speed up delivery. We align content, distribution, and monetization so business goals support editorial quality. Change management is phased, with pilots, training, and measurable milestones. The outcome is a resilient, data-literate newsroom ready to grow.
Enhanced Bloomberg Adria’s digital footprint, achieving a 50% increase in engagement by creating data-backed content and optimizing social media channels.
